Butterflies Radio was founded originally in February, 2009 by Mark Lamdanski and Carol Riordan as a way to help promote independent musicians that were performing within Second Life. As they began to understand the industry more and became enthralled with the variety and expanse of independent musicians worldwide, Mark and Carol began recruiting indie artists outside of Second Life.
Within a few months, they had hundreds of songs and realized how important it was to help give a portal for these talented musicians to get their music heard.
The station was not taking off like they had hoped and, about 6 months after it was founded, Mark and Carol took Butterflies Radio offline to rethink and redesign the mission for the station.
When Mark finally realized the power of social networking, he restarted the station with the idea of promoting and recruiting by using Twitter, Facebook, MySpace and more!
Since it’s re-inception, Butterflies Radio has exploded in popularity within the social networking world.
Mark and Carol started Butterflies Radio as a hobby, and as a way to help promote the indie musicians around the world. To this date, Butterflies Radio is commercial free and does not plan to sell on-air advertising. The station relies on donations to help cover expenses.
Mark’s primary focus is the actually running of the station, including receiving and screening the music and making sure the tunes get added to the rotation. He also hosts the weekly live and interactive Twitter Tuesday LIVE where you can get mentioned on the air, just by mentioning @allindie on Twitter!
Carol concentrates on the promotion of Butterflies Radio and she is the one you will mostly find on Twitter. She gets feedback on the music as well and let’s Mark know when a tune just has to come off rotation!
Between Mark and Carol, both sides of the world are covered. Mark is from the South Florida area and Carol is in Perth, Australia.